Writing - Periodicals - Technology & Business Marketing |
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(e-Business Advisor Magazine, 9/1/2001)
SYNOPSIS: Loyalty programs are becoming a popular way for companies to maximize their marketing efforts. But is loyalty all it's cracked up to be? If you want a successful incentive program, you must understand the three top requirements.
[Email copy of article available upon request.]
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(e-Business Advisor magazine [summary only], 6/1/2001)
SYNOPSIS: With fierce competition and an uncertain economy, e-marketers are trying out a host of unconventional methods outside of traditional advertising. For some companies, these techniques work, but are they right for you? [Email copy of article available upon request.]
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(internet.com's M-CommerceTimes, 5/2/2001)
SYNOPSIS: Keep an eye on the wireless gaming world. Insatiable gamers pushed desktop developers to new multimedia heights. The same process is playing out in the wireless game world -
and it should open up unlimited options for wireless business. [Email copy of article available upon request.]
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(internet.com's M-CommerceTimes, 4/20/2001)
SYNOPSIS: Pure 'pull-content' players pull over. Real-time wireless access is taking over. Or is it? Real-time costs a real lot and some companies aren't betting the bank on it yet. [Email copy of article available upon request.]
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(e-Business Advisor Magazine [summary only], 4/1/2001)
SYNOPSIS: Your Web presence is a requirement, not an option. But there are risks involved in promoting your brand online. What should you do? [Email copy of article available upon request.]
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(internet.com's M-CommerceTimes, 3/22/2001)
SYNOPSIS: Your Web presence is a requirement, not an option. But there are risks involved in promoting your brand online. What should you do? [Email copy of article available upon request.]
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(Publish magazine, 3/1/2001)
SYNOPSIS: After years of farming out Web-related activities to different hosts, e-marketers finally
understand that the integrity of a brand must be maintained, whether online or off. With the right private labeling vendor, the Web publisher can focus on core competencies -- developing products and
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(CMP Media TechWeb - Planet IT, 2/20/2001)
SYNOPSIS: Have a WAP phone? There are so many WAP sites that we decided to weed out the chaff and present you with the best of the best. Here are our top picks for essential WAP sites.
[Email copy of article available upon request.]
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(Digitrends.net, 2/13/2001)
SYNOPSIS: Experts from such industry players as 2ROAM, Air2Web, Barpoint.com, New York
Times Digital, SkyGo and Razorfish present insights into the wants and needs of mobile device users. Coverage of the Institute for International Research's mTargeting conference. [Email copy of article available
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(e-Business Advisor magazine, 2/1/2001)
SYNOPSIS: Customer relationship management and customer privacy may seem like opposing forces to most e-marketers. Here's how to make sure they don't collide. What's up on the marketing
front? What are the legal ramifications of using customer lists from defunct e-businesses? [Email copy of articl
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(Publish magazine, 1/25/2001)
SYNOPSIS: Deciding how and when to deliver your wireless message is paramount to connecting with the right customer at the right time. [Email copy of article available upon request.]
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(e-Business Advisor magazine, 12/1/2000)
SYNOPSIS: Many companies are delivering marketing content to wireless devices. What are the advantages -- and pitfalls? In the not-too-distant future, wireless device use will be ubiquitous. Beat the competition by establishing marketing campaigns now to deliver information to wireless users. The tri
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(Network Solutions' dotcom.com, 12/1/2000)
SYNOPSIS: Web businesses are finding that prize giveaways can attract plenty of interested and qualified users. To launch an effective Web sweepstakes, however, sites must know their audience well. [Email copy of article available upon request.]
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(CMP Media TechWeb - Planet IT, 11/21/2000)
SYNOPSIS: Product review - A roundup of wireless, Web-enabled cell phones from three vendors: the Mitsubishi T250, the Motorola Timeport P8767,
and the Nokia 7190. [Email copy of article available upon request.]
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(e-Business Advisor, 10/1/2000)
SYNOPSIS: Technology incubators are proliferating, offering fledgling e-businesses a way to improve their success rate with access to essential technology and resources that they would otherwise be unable to afford. Different economic
development organizations are pushing the emergence of incubator
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(CMP Media's TechWeb - PlanetIT, 8/22/2000)
SYNOPSIS: Three mid-priced cameras with optical resolutions at or above 2 megapixels: the Fujifilm FinePix 4700 Zoom, the Kodak DC280 Zoom and the Nikon Coolpix 800. [Email copy of article available upon request.]
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(e-Business Advisor magazine, 8/1/2000)
As more e-tailers fall by the wayside, it's increasingly apparent that customer service
drives e-commerce success. Learn from Lands' End: put customers first.
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(Marketing Sherpa, 7/28/2000)
eMarketingToHer.com: practical news and tips for marketing to women on the
Internet (free weekly e-zine from MarketingSherpa), Editor: Kim M. Bayne, July 28,
2000 - Vol. I, Issue 11. THIS ISSUE: News: SiliconSalley.com, WorkingWoman.com,
iVillage.com, Voter.com, BabiesRUS.com, Beautytech.com; P
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(Advertising Age, 8/10/1998)
[Subscription to site needed, Email copy of article available upon request.] Reporting Piece/News Feature - Deal will unite interactive and streaming ads - Narrative Communications Corp., Waltham, Mass, said it has partnered with RealNetworks, Seattle, to develop an integrated package that combines s
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(Advertising Age, 7/27/1998)
[Subscription to site needed, Email copy of article available upon request.] Pikes Peakcam Offers 14,000-Ft. Views, While A Library Site Has Rich Content. One of the best local sites in Colorado Springs, Colo., isn't from a newspaper or TV station, but a Web site operated by the Pikes Peak Library Di
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(Advertising Age, 7/20/1998)
[Subscription to site needed, Email copy of article available upon request.] Other Options, Extra Equipment Remain Challenge: Following its much-hyped launch on Windows 98 last month, push service WaveTop has yet to sign up any paying advertisers.
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(Advertising Age, 6/29/1998)
[Email copy of article available upon request.]Feature Story - Marketers scramble to come up with self-regulation methods: Intrusive Web questionnaires are just one of the issues keeping electronic commerce from flourishing. With an estimated 62 million American adults online, according to IntelliQue
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(Advertising Age, 6/6/1998)
[Subscription to site needed, Email copy of article available upon request.] Adknowledge Rolls Out Web Ad Evaluation Tool: Planner Product First In Set Of Media-Buying Services
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(Advertising Age, 6/1/1998)
[Subscription needed to view article, Email copy of article available upon request.] Executive profile for Digital Media Masters (special report): INTRO: Larry Rosen knows how to capitalize on technology. Long before most people knew the Internet existed, the
former professional musician put his st
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(Advertising Age , 5/4/1998)
[Subscriptions needed to view article, email copy available upon request] Interactive Media & Marketing section. SYNOPSIS: Narrative Communications has teamed up with RealNetworks to develop an integrated package that merges streaming media content with interactivity for Web banner ads; banners that
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(Advertising Age, 2/16/1998)
[Subscription needed to access article, email copy available upon request] Sales To Hit $2.8 Billion By 2002. More and more music marketers are tuning in to the Internet, finding that it's helping them reach audiences in both traditional and non-traditional ways.
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(Colorado Springs Business Journal, 10/17/1997)
The Internet may have succeeded where years of well-intentioned, but ineffectual equal opportunity programs have fallen short.
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(B2B - formerly Business Marketing magazine, 10/1/1997)
With global competition and departmental workloads at their peak, companies in need of marketing help are increasingly turning to the Internet for assistance in locating and hiring professionals for their marketing team.
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(B2B - formerly Business Marketing magazine, 8/1/1997)
As companies develop their Internet presence, business marketers are evaluating both in-house employees and outside service agencies to build their Web development team.
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Writing & Design - Leisure Arts, Lifestyle and Family |
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(BellaOnline's Paper Crafts, 6/13/2005)
Millions of paper coffee sleeves are thrown away every day in local coffee shops. Save one to create a collaged handmade book. [originally published at http://www.bellaonline.com/articles/art16131.asp]
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(BellaOnline's Paper Crafts, 4/22/2005)
Looking for an easy to read beginner's book on paper crafting? This one has almost everything you need. [Originally published online at http://www.bellaonline.com/articles/art6425.asp]
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(BellaOnline's Paper Crafts, 1/19/2005)
Got scraps? Make one-of-a-kind gift enclosure cards to go with a Valentine's Day surprise. [Originally published at http://www.bellaonline.com/articles/art16582.asp]
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(BellaOnline's Paper Crafts, 6/4/2004)
Do you have pieces of paper, snips of trim and other craft scraps left over from another project? Alter a matchbox into a personalized party favor your guests will adore. [Originally published online at http://www.bellaonline.com/articles/art14790.asp]
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(Personal Site, Images Only, 2002-present)
A picture gallery of paper crafts projects: Altered Books & Tip-In Pages, Artist Trading Cards, Cardmaking, Tag Art, etc.
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Internet and Marketing - Projects |
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(The Tourist Trap, various projects 2002-2004)
This e-commerce retailer features handcrafted boxes from Poland, fine jewelry boxes and humidors. Most recent marcom projects: Wrote and revised Web content/tags to improve site usability and meet ethical search engine optimization (SEO) goals. Established and managed extended storefront for seasonal
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(The Tourist Trap, various projects 2002-2004)
This bricks-and-mortar retailer offers a large selection of athletic shoe styles and sizes for men and women plus NB apparel and accessories. Most recent marcom projects: In coordinating launch of Web site, served as the liaison between manufacturing reps (logos and corporate photography), Web design
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(The Shoe House Inc., various projects 2002-2004)
This bricks-and-mortar/e-commerce retailer is a one-stop comfort shoe store featuring name-brand European and American footwear. Most recent marcom projects: Researched, built keyword lists and managed placements for performance-based campaigns through online ad networks (e.g. Google AdWords, Overtu
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Guest Expert - References to Kim Bayne Elsewhere |
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(Tucson Citizen, 9/10/2004)
Subtitle: Hobbyists turn an author's art into another work of art by altering books. Abstract: On a recent weekday afternoon, Kim Bayne talks about books the way some men refer to their cars.
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(Arizona Daily Star, 4/6/2004)
People are taking books that would likely end up in the landfill and using them as canvases to create personal, lasting treasures
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(Brandchannel.com, 5/13/2002)
Kim Bayne quoted on sports stadium naming conventions.
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(Internationally Syndicated Public Radio Program, 5/1/2000)
From 11/1997 to 5/2000, hosted "The Cyber Media Show with Kim Bayne," a syndicated public radio program offering an hour-long look at all things Internet. Segments included news, views and interviews, Web tips and how-to advice.
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(MarketingWeb.com, 1/20/1999)
Get to know Kim Bayne's personal style through this online chat. SYNOPSIS: An historical look at how the Web was won. (Yes, some comments are dated, but it's interesting anyway.)
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(John Wiley & Sons, 9/1/1998)
September 1998 book review of "The Internet Marketing Plan," by Kim M. Bayne. Book reached #1 on Amazon.com's List of Web Marketing Books.
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(Webmaster Magazine, 10/1/1996)
A mention of Kim Bayne as an Internet marketing pioneer in Jim Sterne's Webmaster Magazine column.
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(Internet Marketing Digest 0410, 8/12/1995)
Kim Bayne has been actively involved in Internet marketing since its inception. Here are selected posts written by Kim on the Internet Marketing discussion mailing list.
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(Expert Click )
Book Promo, Bio and Speaking Voice Sample
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Speaker - Presentations |
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(IABC/Tucson, 5/5/2005)
How can marketers join the current blog (Weblog) craze by serving, rather than alienating, potential and current customers? Find out at “A Marketer's Guide to Blogging,” by Kim M. Bayne, to be presented at the IABC/Tucson Luncheon on May 5, 2005, at 11:30 AM. IABC/Tucson is a local chapter of the Int
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Voice Talent Samples |
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(Travel in 10 Podcast, 10/16/2005)
Dry-read podcast voiceover, produced for David Brodie, Host
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(Deck Radio, 10/16/2005)
Dry-read radio station testimonials, produced for Spiro Angelatos.
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Spec Articles |
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(Spec Article, 5/25/2005)
If you decide to pursue writing work from businesses and you're ready to treat writing like a career, it's time to establish your rates.
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(Spec Article, 5/25/2005)
Newbies can easily get started in freelance writing. by starting small and building from there. Here are my five steps to launching a freelance writing career.
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Writing - Books |
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(John Wiley & Sons Inc, 3/18/2002)
Targeting Promotions and Advertising to Mobile Device Users. A basic introduction to the world of wireless marketing.
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(John Wiley & Sons Inc, 2/1/2000)
The Complete Guide to Instant Web Presence
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(John Wiley & Sons Inc, 2/7/1997)
A Practical Handbook for Creating, Implementing and Assessing Your Online Presence
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Writing - Blogs |
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(CNN iReport, 6/1/2008)
CNN iReport is citizen media. As avatar MincedMedia Clip, I am a reporter in the 3D Virtual World of Second Life. I write a variety of stories of interest to in-world residents, and meet via chat with CNN iReport editors and reporters.
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(Personal Blog, ongoing, 3/25/2005)
Random thoughts about different media, depending on the catch of the day, thoughtfully massacred by author Kim M. Bayne [Hosted by Blogger, Member of Blogger Since August 2003]
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